Marketing
Our Marketing team will support you with tools that make your life easier and help your practice become more findable and credible to clients, doctor candidates and other potential new hires. We’ll also keep tabs on emerging technology that will simplify your client engagement through appointment scheduling, client communications, online pharmacies, and pet portals.



Vice President of Marketing
Caitlin Griffin
As Vice President of Marketing at Alliance Animal Health, Caitlin oversees the development and optimization of marketing channels that enhance the client experience and grow client volume. She takes a hands-on approach to driving practice growth, leveraging her expertise to develop innovative channel solutions that strengthen the entire network.
Before joining Alliance Animal Health, Caitlin built a distinguished career at Vail Resorts, the largest ski company in the world, as well as Southwest Airlines. She thrives in fast-paced environments, excelling in strategic planning, brand building, and driving performance. Her experience includes leading scalable solutions for website management, social media, and content development across complex portfolios.
Based in Golden, Colorado, Caitlin enjoys life with her husband Cory. She loves spending time outdoors exploring the mountains, traveling to new places, and tackling home renovation projects.

Marketing
Our Marketing team is here to help you grow your practice and keep you connected with the people who matter most: your clients. With our support team and tools, you’ll be fully supported to make your practice more findable, credible and the communications will be personalized to both your practice and your clients. We’re here to make your lives easier and keep your businesses strong.
Senior Director of Marketing
Bridget Tull
Bridget has over 20 years of experience in the veterinary industry. She comes to Alliance Animal Health from a veterinary specialty and emergency practice where she supported 110+ hospitals in developing their marketing strategies.
Among these strategies were developing and maintaining customer relationships, implementing new hospital customer platforms, and coordinating client education. She excels at collaborating across functions in delivering hospital objectives.
Bridget lives in Texas with her husband and two kids. When she is not absolutely crushing it at work, she is the chaos coordinator of three dogs, one cat, and a bearded dragon. She loves curling up with a good book surrounded by her two and four-legged family.
Director, Regional Marketing
Dana Lonergan
Dana, an experienced marketing professional with a passion for veterinary medicine, joins Alliance from one of the country’s largest veterinary consolidators. In her previous role, she was instrumental in developing impactful brand strategies, providing essential marketing and communications support to medical leadership and recruitment teams, and leading comprehensive marketing efforts for multiple premier specialty and emergency hospitals. Before her deep dive into veterinary medicine, she excelled in agency roles, managing accounts for human healthcare clients and developing strategic advertising campaigns for large food and beverage clients using primary market research. Dana holds a bachelor's degree and an MBA from Monmouth University. Outside of work, Dana enjoys life at the iconic Jersey Shore with her husband, their daughter, two dogs, and her beloved horse. She’s an avid Dressage rider and dabbles in amateur photography and gardening.
Director of Marketing Analytics
Hannah Jackson
She has a record of driving impactful marketing strategies through data-driven insights and innovative technology platforms. She specializes in leveraging analytics to optimize media campaigns and enhance client engagement, creating measurable value for organizations.
She joins us most recently from The Aspen Group (TAG), where she contributed to scaling marketing efforts through performance visualization and insights-driven decision-making for their dental brands. Before that, Hannah worked at Vercel, where she built out their marketing data infrastructure and developed comprehensive reporting for their go-to-market (GTM) teams.
Outside of work, Hannah enjoys cycling, yoga, and rock climbing. She loves wandering through Chicago’s diverse neighborhoods and exploring its vibrant food scene as a passionate foodie. At home, she spends time with her husband and their two cats, Cake and Phiona, who keep life playful and full of surprises.
Director of Performance Marketing
Kenny Empey
Kenny joins us from the marketing agency space where he drove unique marketing strategies for a diverse range of businesses to achieve their marketing and sales goals. With over 12 years of digital marketing experience, he has a proven track record of creating and implementing omnichannel marketing strategies that produce clear, measurable results. He excels in fast-paced environments where every day is different and is no stranger to wearing multiple hats to help see projects to their successful completion.
Kenny lives in Allen, Texas with his wife and two children who keep him very, very busy.
Director, Growth Marketing
Amber Tripp
Amber is an experienced, broad-based marketer with a passion for building strategic and scalable marketing programs within multi-site healthcare. Before joining Alliance, she served as Director of Marketing at Espire Dental, where she led the omni-channel marketing strategy across 27 practice locations. She oversaw digital and traditional media, website management, SEO, and both paid and organic social. She also played a key role in bringing 13 acquired practices together under one cohesive brand.
Prior to Espire, Amber spent several years as a healthcare marketing consultant, partnering with providers across the country to grow patient volume and revenue for more than 40 clients. She holds a B.S. in Communications, a Graduate Certificate in Marketing Management, and an MBA, all from Colorado State University.
Outside of work, Amber loves traveling and exploring Colorado’s outdoors with her husband, daughters, and their sweet pup and playful kitty, Cooper and Mochi. She is a pilates enthusiast, an occasional golfer, and a determined (and often humbled) plant parent.
Senior Marketing Manager
Jared Bennet
Jared brings with him a vast world of deep knowledge in marketing, psychology, and data-driven efforts to showcase the story being communicated. Marketing isn’t just about tactics—it’s about bridging relationships and initiating conversations.
Jared joins us with over 8 years of experience in the veterinary community, where he led scalable marketing strategies and guided brand evolution across 200 companies nationwide. Prior to that, he worked with a nonprofit helping children fight childhood cancer, partnering with 23 of the world’s leading hospitals and oncology doctors. Jared also has experience within advertising agencies as well as with large nationally recognized brands.
In his free time, Jared enjoys being with his wife and their two sons. As a family, they challenge each other in good spirits to a game of Mario Kart! When they’re not at home, you can often find them on a sunny Florida beach with their toes in the sand.
Marketing Manager
Jessica Longhofer
Jessica brings a wealth of experience from both the veterinary, hospitality and airline industries. She began her career in the veterinary field, working in a primary and urgent care hospital, where she developed a strong foundation in animal care and client relations. Most recently, she worked at Bond Veterinary, where she successfully led marketing initiatives for 56+ hospitals across New York City, Long Island, Westchester, Chicago, New Jersey, Connecticut, Maryland, Virginia, Washington, and Boston. During her time there, she managed multi-faceted marketing campaigns that supported both new hospital growth and the development of established practices.
Before her role at Bond Vet, Jessica directed campaigns for the British Virgin Islands Tourism Board, Samoa Tourism at MMGY Global, and JetBlue Vacations, where she built valuable partnerships and consistently exceeded engagement goals. Her diverse background equips her with a unique perspective on how to craft effective strategies that resonate with different audiences.
Jessica holds a Bachelor’s degree in Public Relations from Hofstra University and a Master’s degree in Strategic Communications from Fordham University. She is excited to join Alliance Animal Health to contribute her skills and collaborate with our hospitals, helping them achieve their unique goals while making a positive impact on the communities they serve.
Jessica recently relocated to Florida, where she enjoys outdoor adventures with her family and their dog. When she’s not making a positive impact at work, she’s busy experimenting with sourdough bread recipes, exploring Disney, or savoring her homemade coffee recipes. She also loves coordinating family Sundays, ensuring she’s surrounded by her loved ones for quality time together.
Marketing Manager
Andrea Andrews
Andrea, also known as Dre, comes to Alliance with several years of marketing and public relations experience. She has worn many hats in her previous roles in Emergency Medicine and the Dental Industry and comes to the team with a vast knowledge of marketing skills, event planning, sales, and management experience.
Andrea received her Bachelor of Science from Louisiana State University in Baton Rouge, Louisiana, with a minor in Business Administration.
Originally from Plaquemine, Louisiana, Andrea and her husband reside in Youngsville, Louisiana, with three spoiled fur-babies, Piper, Frankenstein, and Akela. Outside of work, Andrea enjoys reading, gardening, running, working out, chips and salsa, fishing, playing jokes, and cooking. She volunteers at the local animal shelter where she photographs, plays, and assesses the animals to help them get placed into their fur-ever homes. Additionally, she is heavily involved in animal rescue and has been a foster mom for over six years. She is an avid LSU fan (GEAUX TIGERS!). October is her favorite time of year because she is obsessed with Halloween and has no self-control when it comes to decorating.
Paid Media Strategist
Ben Slobodin
Ben brings marketing expertise from his agency background where he’s worked with many clients in various different verticals. He is well versed in leading many PPC strategies across paid search and paid social channels. He joins us most recently from a healthcare/pharma agency where he developed SEM strategies to target relevant HCPs and patients/caregivers. During his time there, he helped successfully craft omnichannel media plans that compliment each other to significantly increase patient discovery. Growing up having 2 dogs and 10 cats (through ownership & fostering) he is excited to join Alliance in their mission to provide the best care for all pets. In his free time, Ben enjoys staying active, board games, and playing soccer. He recently got into the hype of pickleball and wants to consistently play every week.
Paid Media Strategist
Amanda Charleston
Amanda brings over six years of experience in digital marketing, working across everything from fast-growing startups to global brands, including Disney+. Most recently, she worked with another veterinary group, where she oversaw all paid media across multiple locations and focused on driving new client growth through search and social. She has a genuine passion for animals and animal care and is excited to continue working in the veterinary space, especially as part of the Alliance Animal Health team.
Amanda moved from California to Bellingham, Washington three years ago and hasn’t looked back. On weekends, she enjoys exploring the Pacific Northwest, making video game music, playing DnD, and spending time with her partner and their three cats.
Senior Creative Manager
Rebekah Allen
Rebekah’s career led her from the Fashion Industry to Sensory Toys and (because she loves animals) to Alliance Animal Health. Rebekah is an award-winning product designer and most recently served as the Head of Design and Production at PunkinFutz, a sensory toy company, where she strategically elevated and refined the brand.
During her time there, she helped develop and manage multiple sub-brands for the company. Rebekah is a highly collaborative human whose style is thoughtful, warm, and personable.
Event Marketing Manager
Victoria Wagner
Victoria is a passionate marketing strategist and corporate event planner with a background spanning orthodontics, hospitality, and the agency space. She is dedicated to creating memorable experiences, executing comprehensive brand strategies, and delivering outstanding results. Most recently, Victoria served as Marketing & Communications Leader for Southern Orthodontic Partners, where she spearheaded business development marketing efforts and executed a wide range of company events. Victoria earned her Bachelors degree in Marketing from the University of Georgia and her Master’s degree in Marketing from Vanderbilt University. She is thrilled to join the Alliance team and is eager to make a meaningful impact by creating and supporting exceptional events. Victoria has lived in Nashville, Tennessee for the last four years, where she enjoys all the concerts Music City has to offer! Outside the office, she also loves traveling, working out, trying new restaurants, and spending time with friends.
DeNovo Marketing Specialist
Ashley McDermott
With a passion for pets and people alike, Ashley creates marketing strategies that drive business outcomes while empowering care teams to do what they love best. She has spent her entire professional career in the veterinary industry: as a practice manager, a consultative sales representative with Covetrus, and a marketing manager supporting over 4,000 practices with PSIvet.
Through these roles, Ashley has had the opportunity to work with practices of every shape and size, and Alliance Animal Health has been a hands-down favorite. She is thrilled to join a team whose culture seamlessly blends exceptional patient care with thoughtful business management.
In her free time, Ashley enjoys reading, playing soccer, and adventuring. She shares her home in Clayton, North Carolina with her boyfriend Connell, 2 dogs, 2 cats, and over 115 houseplants.
Senior Brand Manager
Wendy Nakajima
Wendy is a brand marketing leader with experience building and growing brands people genuinely connect with across healthcare, hospitality, retail, and CPG. She brings a hands-on approach to brand building, balancing big-picture strategy with practical tools that help scale brand excellence.
At Alliance Animal Health, she will lead brand strategy, positioning, and activation across key audiences, partnering closely across departments to ensure a consistent and compelling brand presence across recruitment marketing, events, content, social, and PR.
Before joining Alliance, Wendy led brand and campaign work for more than 100 dentistry practices at ClearChoice and held brand leadership roles at Vail Resorts. She has also supported iconic brands like Kellogg’s, the NFL, and Miller Lite on the agency side.
Wendy is excited to join Alliance because of the supportive, mission-driven team and the opportunity to help shape and scale a growing brand that truly puts veterinarians, hospital teams, and pets first. She is especially passionate about combining data, creativity, and emerging technologies, including AI, to modernize how brands operate without losing their human touch.
Based in Denver, Wendy lives with her husband Kevin and their four-year-old son James. Outside of work, you can find her exploring the mountains with her family, eating sushi, or wandering the aisles of Target and Trader Joe’s.
Recruitment Marketing Manager
Sophie McElroy
With a background in private equity–backed healthcare at AEG Vision, Sophie specializes in building scalable marketing solutions that drive efficiency, elevate brand consistency, and ultimately lift practice economics. Her background spans recruitment marketing support, lifecycle campaigns, and cross functional partnerships, with a strong emphasis on creating repeatable systems across multi-location portfolios.
Sophie is excited to join the Alliance family because of the organization’s people-first, values-driven approach to growth. She thrives in building systems, dashboards, and playbooks that turn data into actionable insights, and is especially passionate about developing thoughtful, data-informed strategies that help practices thrive while maintaining their unique identities.
Based in Denver, Colorado, Sophie enjoys an active mountain lifestyle with her partner, Garrett, and her shih-tzu, Riley. Outside of work, she’s often in the mountains hiking or skiing, and recharging with cozy nights at home hosting friends.




























