Marketing

Our Marketing team will support you with tools that will make your life easier and help your practice become more findable and credible to clients, doctor candidates and other potential new hires. We’ll also keep tabs on emerging technology that will simplify your client engagement through appointment scheduling, client communications, online pharmacies, and pet portals.

Meet The Team
Marketing
  • Christine Sherrick

    VP, Marketing

    Christine Sherrick

    Christy Sherrick is the Vice President of Marketing at Alliance Animal Health.

    She has a proven track record of leading meaningful growth for organizations through data-driven marketing and frictionless technology solutions. She works across our hospitals to help deveop client communication solutions and drive volume at our practices.

    She joins us most recently from Vail Resorts where she drove scalable marketing strategies across 34 unique resorts. Prior to that, she was the Vice President of Marketing at Mattress Firm where she led a team to deliver an unprecedented turnaround story. She also stewarded marketing departments from start-ups to a Fortune 200 companies in her years prior to that at NRG Home Solar, as a marketing consultant and at a fast-growing start-up in London.

    In her free time, Christy enjoys hikes with her family and golden retriever, Boots. When she’s at home, she tries to make sure no water glasses are left out to tempt her two cats to “accidentally” knock them over.

  • Caitlin Griffin

    Director of Marketing

    Caitlin Griffin

    Caitlin Griffin is Director of Marketing at Alliance Animal Health.

    She works across our hospitals to help deveop client communication solutions and drive volume at our practices. Caitlin will help oversee our marketing and client engagement functions, helping us drive volume at our practices and build our unique and differentiated brand.

    With over 10 years of marketing experience at Vail Resorts and Southwest Airlines, Caitlin thrives in fast-paced environments where she can wear many hats across a wide range of marketing capabilities from strategic planning, to brand work, to driving performance. She has experience leading scalable solutions for website management, social media, and content development to differentiate a complex portfolio.

    Caitlin lives in Golden, Colorado with her dog Penny and enjoys spending as much time as possible outdoors, traveling, and dabbling in home renovation.