Marketing & Analytics

Our Marketing and Analytics team will support you with tools that make your life easier and help your practice become more findable and credible to clients, doctor candidates and other potential new hires. We’ll also keep tabs on emerging technology that will simplify your client engagement through appointment scheduling, client communications, online pharmacies, and pet portals.

Marketing

Senior Vice President Marketing and Analytics

Christy Sherrick

Christy Sherrick is the Senior Vice President of Marketing and Analytics at Alliance Animal Health.

She has a proven track record of leading meaningful growth for organizations through data-driven marketing and frictionless technology solutions. She works across our hospitals to help develop client communication solutions and drive volume at our practices.

She joins us most recently from Vail Resorts where she drove scalable marketing strategies across 34 unique resorts. Prior to that, she was the Vice President of Marketing at Mattress Firm where she led a team to deliver an unprecedented turnaround story. She also stewarded marketing departments from start-ups to Fortune 200 companies in her years prior to that at NRG Home Solar, as a marketing consultant and at a fast-growing start-up in London.

In her free time, Christy enjoys hikes with her family and golden retriever, Boots. When she’s at home, she tries to make sure no water glasses are left out to tempt her two cats to “accidentally” knock them over.

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Marketing

Our Marketing team is here to help you grow your practice and keep you connected with the people who matter most: your clients. With our support team and tools, you’ll be fully supported to make your practice more findable, credible and the communications will be personalized to both your practice and your clients. We’re here to make your lives easier and keep your businesses strong. 

  • Senior Director, Brand & Channel Marketing

    Caitlin Griffin

    Caitlin Griffin is the Senior Director of Marketing at Alliance Animal Health, where she oversees the development and optimization of marketing channels that enhance the client experience and grow client volume. With over three years at Alliance Animal Health, Caitlin has worked hands-on to support our practices growth and is excited to apply this experience and her skillset to identify new channel solutions to support our practice network's growth.

    Before joining Alliance Animal Health, Caitlin had a distinguished career at Vail Resorts, the largest ski company in the world, as well as Southwest Airlines. Caitlin thrives in fast-paced environments, excelling in strategic planning, brand work, and driving performance. Her expertise includes leading scalable solutions for website management, social media, and content development for complex portfolios.

    Caitlin enjoys life in Golden, Colorado, with her husband Cory and their dog Penny. She loves spending time outdoors exploring the mountains, traveling to new places, and dabbling in home renovation projects.

  • Director, Regional Marketing

    Bridget Tull

    Bridget has over 20 years of experience in the veterinary industry. She comes to Alliance Animal Health from a veterinary specialty and emergency practice where she supported 110+ hospitals in developing their marketing strategies. Among these strategies were developing and maintaining customer relationships, implementing new hospital customer platforms, and coordinating client education. She excels at collaborating across functions in delivering hospital objectives. She is excited about joining the Alliance Animal Health team to support and expand their marketing efforts. Bridget is looking forward to partnering with local hospitals to learn their specific goals and help get them there. Bridget lives in Texas with her husband and two kids. When she is not absolutely crushing it at work, she is the chaos coordinator of three dogs, one cat, and a bearded dragon. She loves curling up with a good book surrounded by her two and four-legged family.

  • Senior Marketing Manager

    Amber Tripp

    Amber is an experienced, broad-based marketer who specializes in developing and executing strategic marketing campaigns within the multi-site healthcare industry. She supports our West/Midwest practices with dedicated marketing support to drive volume and brand awareness in the communities they serve. In her previous role as Director of Marketing at Espire Dental, she implemented and scaled the omnichannel marketing strategy across 27 practice locations through digital and traditional media, website management, SEO strategy, and paid and organic social. Here, she successfully brought together 13 acquired practices under one brand umbrella. Prior to her role at Espire, she spent several years as a healthcare marketing consultant, helping providers reach their patient care goals and driving new patient and revenue growth for 40+ clients across the U.S. Amber received her B.S. in Communications, Graduate Certificate in Marketing Management, and MBA all from Colorado State University. In her free time, she loves traveling and spending time in the Colorado outdoors with her husband, daughters, and sweet pups, Kaia and Cooper. She also enjoys doing pilates, golfing, and works extremely hard to keep her indoor plants alive.

  • Senior Marketing Manager

    Dana Lonergan

    Dana, an experienced marketing professional with a passion for veterinary medicine, joins Alliance from one of the country’s largest veterinary consolidators. In her previous role, she was instrumental in developing impactful brand strategies, providing essential marketing and communications support to medical leadership and recruitment teams, and leading comprehensive marketing efforts for multiple premier specialty and emergency hospitals. Before her deep dive into veterinary medicine, she excelled in agency roles, managing accounts for human healthcare clients and developing strategic advertising campaigns for large food and beverage clients using primary market research. Dana holds a bachelor's degree and an MBA from Monmouth University. Outside of work, Dana enjoys life at the iconic Jersey Shore with her husband, their daughter, two dogs, and her beloved horse. She’s an avid Dressage rider and dabbles in amateur photography and gardening.

  • Senior Marketing Manager

    Melissa Brzezinski

    Melissa is a mission-oriented marketing and brand leader with over fifteen years of experience in business marketing and communications in the human and pet healthcare space. She has deep industry knowledge and has successfully guided campaign development, product launches, and content strategy to elevate brand profiles and increase sales revenue. Melissa is eager to contribute her skills and expertise to AAH by having a meaningful impact and helping the company achieve its objectives for future growth. In her free time, Melissa enjoys spending time with her family and her dog, Jackson. Her passions are community service, traveling, and eating!

  • Sr. Marketing Manager

    Brogan Berkompas

    Brogan started her career in human healthcare, working in project and people management for a large multi-specialty clinic and hospital system in the Pacific Northwest. In 2017, she took a fateful leap to pursue marketing, working to help grow the digital presence and clientele of several Portland, OR-based consulting companies. Most recently, she was a senior marketing manager for an agency working with private practice veterinary hospitals nationwide. In this role, she loved working closely with DVM owners and practice managers to develop marketing strategies and execute effective omnichannel campaigns tailored to practice goals.

    Brogan is overjoyed to join the fantastic team at Alliance Animal Health. She is passionate about serving hardworking Veterinary teams that help pets and is very excited to work alongside such collaborative, skilled, and motivated colleagues.

    She recently relocated to Eastern North Carolina where she lives with her filmmaker husband, Kyle, and their beloved senior black lab mix, Oslo. Brogan enjoys stewardship and has volunteered with organizations including The Boys & Girls Club of America, Make-A-Wish Foundation, and CreativeMornings. She enjoys hiking, running, cooking, spending time with friends, films, and playing her autoharp.

  • Marketing Manager

    Jessica Longhofer

    Jessica brings a wealth of experience from both the veterinary, hospitality and airline industries. She began her career in the veterinary field, working in a primary and urgent care hospital, where she developed a strong foundation in animal care and client relations. Most recently, she worked at Bond Veterinary, where she successfully led marketing initiatives for 56+ hospitals across New York City, Long Island, Westchester, Chicago, New Jersey, Connecticut, Maryland, Virginia, Washington, and Boston. During her time there, she managed multi-faceted marketing campaigns that supported both new hospital growth and the development of established practices.

    Before her role at Bond Vet, Jessica directed campaigns for the British Virgin Islands Tourism Board, Samoa Tourism at MMGY Global, and JetBlue Vacations, where she built valuable partnerships and consistently exceeded engagement goals. Her diverse background equips her with a unique perspective on how to craft effective strategies that resonate with different audiences.

    Jessica holds a Bachelor’s degree in Public Relations from Hofstra University and a Master’s degree in Strategic Communications from Fordham University. She is excited to join Alliance Animal Health to contribute her skills and collaborate with our hospitals, helping them achieve their unique goals while making a positive impact on the communities they serve.

    Jessica recently relocated to Florida, where she enjoys outdoor adventures with her family and their dog. When she’s not making a positive impact at work, she’s busy experimenting with sourdough bread recipes, exploring Disney, or savoring her homemade coffee recipes. She also loves coordinating family Sundays, ensuring she’s surrounded by her loved ones for quality time together.

  • Director of Performance Marketing

    Kenny Empey

    Kenny joins us from the marketing agency space where he drove unique marketing strategies for a diverse range of businesses to achieve their marketing and sales goals. With over 12 years of digital marketing experience, he has a proven track record of creating and implementing omnichannel marketing strategies that produce clear, measurable results. He excels in fast-paced environments where every day is different and is no stranger to wearing multiple hats to help see projects to their successful completion.

    Kenny lives in Allen, Texas with his wife and two children who keep him very, very busy.

  • Paid Media Specialist

    Darnyell Wint

    He has a proven track record of high performance for organizations through paid marketing. He also brings a paid media technical background. He joins us most recently from Milan Art Institute where he grew the net revenue profits by creating new funnel products and campaigns. Prior to that, he was a lead media buyer where he oversaw two other junior media buyers and managed the technical needs for the department. He also worked for Fortune 500 company, Thomson Reuters, where he oversaw over 50 plus accounts for clients in the legal market with high competition. In his free time, Darnyell enjoys making art and learning new skills. When he's not at home, he loves to work out and be active. Any outdoor activities, such as skydiving, rock climbing, ziplining, etc., are his favorite activities. 

  • Paid Media Strategist

    Ben Slobodin

    Ben brings marketing expertise from his agency background where he’s worked with many clients in various different verticals. He is well versed in leading many PPC strategies across paid search and paid social channels. He joins us most recently from a healthcare/pharma agency where he developed SEM strategies to target relevant HCPs and patients/caregivers. During his time there, he helped successfully craft omnichannel media plans that compliment each other to significantly increase patient discovery. Growing up having 2 dogs and 10 cats (through ownership & fostering) he is excited to join Alliance in their mission to provide the best care for all pets. In his free time, Ben enjoys staying active, board games, and playing soccer. He recently got into the hype of pickleball and wants to consistently play every week.

  • Creative Manager

    Rebekah Allen

    Rebekah’s 18-year career led her from the Fashion Industry to Sensory Toys and now (because she loves animals) to Alliance Animal Health. Rebekah is an award-winning product designer and most recently served as the Head of Design and Production at PunkinFutz, a sensory toy company, where she strategically elevated and refined the brand. During her time there, she helped develop and manage multiple sub-brands for the company. Rebekah is a highly collaborative human whose style is thoughtful, warm, and personable.

    Rebekah resides in Greenville, SC, with her Jindo mix, Leo.

  • Event and Brand Manager

    Mallory Van Zyl

    She’s spent her career honing her skills in the brand management and account service spaces growing her love of project management, organization, and bringing brands to life across many dimensions. She excels in synthesizing and untangling to make the day-to-day more manageable and more enjoyable. She’s spent a good streak of time enjoying the ski industry, but looks forward to joining an industry who focuses on animal-lovers like herself. She'll be stewarding the Alliance Animal Health brand and bringing that brand to life at events. Mallory spends all her free time with her husband and their family of fur - dog, cat, and chickens. Ask her for photos, she's always ready to share.